Molson Coors has hired three comedians to see if comedy...(more)
Molson Coors has hired three comedians to see if comedy is a more effective way to get the message of responsible drinking out to young people. After their successful return to Yuk Yuks, Ron Josol and Jean Paul travel to St. John's, Newfoundland so that they can present their comedy to their target audience: students. Their success here will determine whether or not the comedians are on the right track with their routines. They have passed the tests of board rooms and comedy clubs in Toronto, and now they will find out if they will be able to reach the people that they want to. Students look forward to giving their opinions on the show; if they like it Molson will be more likely to launch a tour.
When first watching this thread, did you think the comedians would get this far? If you were booking shows for a university, would you book this act? What other ways are effective in reaching a university audience?(less)
